Ever since Oreo had its buzz-generating Super Bowl blackout moment, industry players have debated the merits of real-time Twitter marketing. And today, with the birth of a royal baby in old London, the cookie brand was at the ready with a relevant tweet as Kate Middleton spent hours in labor.
When news broke that the boy was born, Oreo let loose the following tweet.
Prepare the royal bottle service! pic.twitter.com/Nlks2kT7Sw
— Oreo Cookie (@Oreo) July 22, 2013
After Oreo failed to deliver a viral tweet during the Oscars and other news events in recent months, today's appears to have been the brand's most successful social stunt since the Super Bowl.