8 Intriguing Digital Marketing Stats From the Past Week
Performance Marketing
The past week in digital marketing stats was a bit of a mixed bag—but in a good way. Check out the eight data points below that caught our eye:
NPR Expects to ‘More Than Double’ Its Podcast Revenue This Year
Performance Marketing
Thanks to monster hits like Serial and This American Life, podcasting has had a bit of a renaissance in the past year, and it's also fueling National Public Radio's digital [...]
Why These New Podcast Measurement Tools Are Music to Advertisers’ Ears
Performance Marketing
It's not just the TV industry that's having fits trying to find the best way to measure its disparate audience. With the resurgence of podcasts, audio content creators are turning [...]
Crime Documentaries Like ‘Making a Murderer’ Are Picking Up Where Newspapers Left Off
Performance Marketing
Netflix CEO Reed Hastings recently bragged in a letter to shareholders about two things: his booming business, which hit 75 million subscribers in 2015, and his very hot content.
Q&A: Ira Glass Comes to Cannes in Search of Brands That Appreciate Great Storytelling
Brand Marketing
CANNES, France—After the unprecedented success of investigative podcast Serial, one might think potential sponsors would be lining up in droves to get involved with the show.
Reported.ly Wants to Be the First Truly Social News Service
Performance Marketing
The problem with the way journalists deliver news in social media, according to Andy Carvin, is that they're not actually delivering the news.