The past week in digital marketing stats was a bit of a mixed bag—but in a good way. Check out the eight data points below that caught our eye:
NPR has the equivalent of a podcast testing lab that's now starting to reap huge financial dividends.
When do you listen to podcasts? Probably in your car or on a train, during some kind of commute. Maybe you listen while you do chores around the house, adding some conversation to your dusting routine. With hundreds of thousands of options at your fingertips, how can an advertiser grab anyone's attention?
Busy business travelers today don't expect much from the select service hotels they stay at. As a company that's in the business of business hotels, Hyatt created a campaign targeted at this group that aims to show why Hyatt Place and Hyatt House hotels make great business travel accommodations.
Buoyed by the success of popular podcasts like Serial and This American Life, the Interactive Advertising Bureau is hosting its s
Thanks to monster hits like Serial and This American Life, podcasting has had a bit of a renaissance in the past year, and it's also fueling National Public Radio's digital revenue.
It's not just the TV industry that's having fits trying to find the best way to measure its disparate audience. With the resurgence of podcasts, audio content creators are turning up the volume on sound measurement, too.
Netflix CEO Reed Hastings recently bragged in a letter to shareholders about two things: his booming business, which hit 75 million subscribers in 2015, and his very hot content.
CANNES, France—After the unprecedented success of investigative podcast Serial, one might think potential sponsors would be lining up in droves to get involved with the show.
The problem with the way journalists deliver news in social media, according to Andy Carvin, is that they're not actually delivering the news.