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When do you listen to podcasts? Probably in your car or on a train, during some kind of commute. Maybe you listen while you do chores around the house, adding some conversation to your dusting routine. With hundreds of thousands of options at your fingertips, how can an advertiser grab anyone's attention?
If you're considering entering the brave new world of podcast advertising, you may be asking yourself these questions. A panel of experts who spoke during Advertising Week in New York on Thursday have some answers.