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The past week in digital marketing stats was a bit of a mixed bag—but in a good way. Check out the eight data points below that caught our eye:
1. Gilmore gumption
Netflix recently took over 200 local cafés to promote the revival of Gilmore Girls, and it got a major branding boost from Snapchat. On Oct. 5, Netflix recreated fictional café Luke's from Gilmore Girls, serving up free coffee to promote the four-part series that premieres on the video-streaming service in November.