Don’t miss Commerceweek, February 28–29 in NYC, to explore the technology and trends fueling commerce. Get strategic insights from leaders at The New York Times Advertising, Turo, TikTok and more. Register.
The past week in digital marketing stats was a bit of a mixed bag—but in a good way. Check out the eight data points below that caught our eye:
1. Gilmore gumption
Netflix recently took over 200 local cafés to promote the revival of Gilmore Girls, and it got a major branding boost from Snapchat. On Oct. 5, Netflix recreated fictional café Luke's from Gilmore Girls, serving up free coffee to promote the four-part series that premieres on the video-streaming service in November.