News Corp. is putting a digital spin on its historically print-focused business now that it owns Storyful and Web properties like IAF and Decider.
New York Post
It's as true in the New York Post's advertising as it is in the tabloid's in-your-face editorial content: "A good headline kicks you in the eyeballs." The Post hasn't advertised in more than a decade, and in this first wave of ads, after its digital
In a nice symmetry with its San Francisco parent, Goodby Silverstein & Partners’ Manhattan office has landed The New York Post as one of its first clients, reminiscent of the West Coast agency starting out with the San Francisco Examiner in the late 1980s.
Call it the resistance—advertisers against the machine. A new guarantee from WPP's Xaxis promises humans are viewing 95 percent of online ads, or your money back.
An easy target, to be sure, but here's a clever bit of celebrity newsjacking from a New York chain of gyms. New York Sports Clubs ran the ad above in today's New York Post, just a few days after the tabloid wedding of the year between Kim Kardashian and Kanye West.
News Corp.’s long-awaited split is official. Rupert Murdoch’s media behemoth Friday completed the separation of its entertainment from its news and information businesses into two publicly traded companies.
The Daily News is undergoing a rash of layoffs, Capital New York reported. Around 15 employees were given pink slips yesterday, with another round of cuts planned for today.
Last month The New York Post sought to spice up the post-Christmas doldrums by reporting that Facebook-owned photo-sharing service Instagram was bleeding users after announcing some controversial