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In a nice symmetry with its San Francisco parent, Goodby Silverstein & Partners’ Manhattan office has landed The New York Post as one of its first clients, reminiscent of the West Coast agency starting out with the San Francisco Examiner in the late 1980s.
The agency prevailed in a creative review for a new campaign over competitors like The Martin Agency and the New York offices of McCann Erickson, Young & Rubicam and Deutsch, sources said.
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