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It's as true in the New York Post's advertising as it is in the tabloid's in-your-face editorial content: "A good headline kicks you in the eyeballs." The Post hasn't advertised in more than a decade, and in this first wave of ads, after its digital relaunch last year, the out-of-home effort reminds readers that the Post remains as New York as ever.
"The goal of the campaign was to capture and reinforce, across print and digital, consumer and trade, our core strength: getting people to pay attention to what we do through our wit, our irreverence and our truly unique voice," explained Jesse Angelo, CEO, publisher.