Gym Ad Kindly Reminds Kanye That He Married a Shallow Short-Timer

As if working out's going to fix that

Headshot of David Griner

An easy target, to be sure, but here's a clever bit of celebrity newsjacking from a New York chain of gyms. 

New York Sports Clubs ran the ad above in today's New York Post, just a few days after the tabloid wedding of the year between Kim Kardashian and Kanye West. 

In case you haven't adequately been keeping up with the Kardashians, the ad references Kim's brief but zealously overhyped 2011 marriage to NBA player Kris Humphries. Of course, the message is a bit confusing, since it's unlikely that Humprhies suffered some sort of failed physique during his brief few months as a married man.

Cue the many follow-on response ads addressing Kim about Kanye's shortcomings in 3 … 2 …

Via the New York Post's Joel Pavelski.

@griner David Griner is creative and innovation editor at Adweek and host of Adweek's podcast, "Yeah, That's Probably an Ad."