Brands Cannot Be Silent and Ignore Injustice
Performance Marketing
While some brands may be reluctant to enter political discussions, the state of race, racial violence, and police brutality in America is more than politics. And your consumers and employees [...]
Why Net Neutrality Is a Marketing Issue
Performance Marketing
The Net may soon have gate keepers, a price tag or a throttle — and that’s something we should all be concerned about. Marketers, in particular, should be paying attention [...]
Machine Learning: More Common Than You Think
Performance Marketing
There’s a lot of buzz lately about machine learning. In many ways, it’s transforming the consumer experience and improving the products and operations of many companies. Plus, it’s not just [...]
Micropayments Lower Barriers to Entry, Helping Publishers Reach New Audiences
We live in a culture of sharing: You don’t have to own a car to get around, or buy property to live well. This same effect has trickled into consumption [...]
Like a Bolton From the Blue: A Rebrand Success Story
Performance Marketing
Sometimes you see a rebrand revealed that just makes you go “!!!!!!!!!!” in a good way. Like, “Ahhh yes I see what they were going for here and it’s working [...]
Netflix Knows Toys Are Marketing, Too
Performance Marketing
Earlier this month, Netflix — the streaming media behemoth — began looking for someone to make toys. Yes, we're talking action figures here. Perhaps some fan-service clothing like backpacks and [...]