Micropayments Lower Barriers to Entry, Helping Publishers Reach New Audiences
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We live in a culture of sharing: You don’t have to own a car to get around, or buy property to live well. This same effect has trickled into consumption of entertainment and even news. Why buy a DVD if you’ve got Netflix, or order a one-year print subscription if you’re subscribed to a newsletter that curates all the relevant news?
Faced with this sea change, it’s easy for publishers and content purveyors to despair over subscription losses.
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