Scott O'Neill
Scott is a strategic and media technology professional with over ten years of U.S. & U.K. client service and leadership experience. As Senior Vice President of North America for MPP Global, Scott is responsible for leading a cross vertical organization by assisting media and entertainment companies with identity management, CRM, and eCommerce solutions. Over the past three years, Scott has worked at the executive level for MPP Global's U.S. headquarters in New York and is influential in developing long-term relationships with strategic partners.
How to Stop Ad Fraud, Fake News & Ad Blocking From Tanking Publisher Revenue
Media
Innovation often yields our toughest publishing challenges. Ad fraud, fake news, and ad blocking are three examples that stem from one such disruption: The prevalence of programmatic advertising. Ad fraud [...]
Micropayments Lower Barriers to Entry, Helping Publishers Reach New Audiences
Media
We live in a culture of sharing: You don’t have to own a car to get around, or buy property to live well. This same effect has trickled into consumption [...]
5 Ways Publishers Can Spur Readers to Pay for Online Content
Media
Journalism’s had a rough season. The New York Times’ print business is down 19%; Gannett print’s down 15%; Postmedia’s down 21%; and McClatchy’s down 17%, according to recent earnings reports. [...]