This Is Why Digital Retail Matters: Mobile Sales Will Exceed $252 Billion by 2020
Performance Marketing
Purchasing on smartphones and tablets will grow from $115 billion this year to $252 billion by 2020, according to a Forrester Research report released today. That represents a 119 percent [...]
Big-Box Stores Like Target Think These New Apps Can Defeat Amazon
Performance Marketing
Not so long ago, retailers struggled mightily to direct shoppers away from browsers and over to their newfangled branded apps without much success.
This Kate Spade Store Is Still Being Built, but You Can Shop Online Right at the Construction Site
Performance Marketing
Brick-and-mortar stores almost always seem to be under construction or renovating, but why should that stop consumers from shopping? Kate Spade will open a new store at The Mall at [...]
EBay and PayPal Will Part Ways in 2015
Performance Marketing
After a strategic review, eBay has announced plans to spin off PayPal as a separate business in 2015.
Square Pitches Digital Booking Service to SMBs
Performance Marketing
Square today took another step toward diversification, debuting a booking service called Square Appointments that's aimed at small-and-medium-sized businesses such as salons and personal trainers.
How to Fast-Track Your Mobile Marketing Initiatives
Performance Marketing
Marketers are finally realizing the potential of adding mobile marketing to their overall strategies. According to Comscore, mobile commerce spending on smartphones and tablets in Q1 was $7.3 billion, up [...]