Big-Box Stores Like Target Think These New Apps Can Defeat Amazon

Can they stop the showrooming monster?

Not so long ago, retailers struggled mightily to direct shoppers away from browsers and over to their newfangled branded apps without much success. This holiday season, however, might prove to be the apps' tipping point thanks to more sophisticated tools at retailers' disposal, including mobile mapping, payments, price-comparison tools, image recognition features and beacon technology. In fact, these new features might even give retailers a fighting chance against Amazon.