How to Fast-Track Your Mobile Marketing Initiatives
Marketers are finally realizing the potential of adding mobile marketing to their overall strategies. According to Comscore, mobile commerce spending on smartphones and tablets in Q1 was $7.3 billion, up 23 percent vs. a year ago. It’s clear the way consumers engage and make purchases is changing, requiring brands to find a way to interact with them in a personalized and relevant way via the mobile device.
If you aren’t currently engaging your customers through mobile marketing, consider the following:
- As of December 2013, there are roughly 335 million wireless subscribers in the United States, according to CTIA.
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