This App Turns Mobile Shopping Into Clever Infomercials

'Minimercials' sell anything that costs $100 or less


Could shoppable, funny infomercials be the key to nailing mobile commerce? That's the proposition behind MikMak, a new app that puts a twist on gimmicky television commercials.

Brooklyn-based MikMak has seven full-time staffers who work with stand-up comedians to churn out shoppable videos posted to the app in a news feed-style format every night at 9 p.m. ET. So far, the team has produced 500 videos with 25 hosts.

"There are psychological and data-driven elements to infomercials that are ripe for reinvention for all of us who grew up on the iPhone," explained founder and CEO Rachel Tipograph.

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