This Simple Instagram Hack Landed Z Gallerie a Lot More Print Catalog Subscribers

A social app's offline marketing influence

Despite the e-commerce boom, print catalogs are still a lucrative business for furniture retailer Z Gallerie. But getting those catalogs into people's hands is tougher than it was a few years ago, which is why the brand started employing Instagram about a month ago to rev up print subscriptions.

In September, Z Gallerie started plugging an Instagram tool from social media vender Curalate into its account. The tool lets the brand link pictures to websites and is essentially a work-around to Instagram's intentionally slow roll out of e-commerce.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in