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How the Hugely Popular Kik App Is Ramping Up Its Ad-Tech Game

There are a whole lot of kids on Kik, which is getting increasingly serious about its advertising technology. With 40 percent of U.S. teens on the mobile messaging app, according to Kik, the Canadian company is betting that exchanging emojis for ads is the Web 2.0 version of virtual allowance.

Instagram’s Ad Sales Are Expected to Top $2 Billion by 2017

Instagram will generate almost $600 million in ad sales this year, according to eMarketer's first report on the photo-sharing mobile app. The research firm also predicted Instagram will earn $2.81 billion in ad sales by 2017, outselling Google and Twitter when it comes to U.S.

Wendy’s Joins the Pinterest Movement With These Cool Cinematic Pins

Pinterest is all about the future. People pinning their digital desires—dream weddings, homes, vacations, wardrobes—give marketers a glimpse into their purchasing plans.

Redefining Mobile: Smartphones, Tablets Increasingly Have Separate Ad Budgets

As the Samsung Galaxy and iPhone 6 have introduced larger smartphone screen sizes to the masses, folks don't seem to be lugging their tablets around as much.

Will Wireless Carriers Really Kill Mobile Advertising, or Is It Just a Bluff?

Roi Carthy is ready to flip the switch that blows up mobile advertising. His company is threatening to hand a nuclear option to wireless carriers that would eliminate most mobile ads that make money for big tech companies, especially Google. This is a huge deal with significant money at stake, but is it a bluff?

Adblock Plus Develops First Mobile Ad Blocker for iPhones

A top ad-blocking service is targeting mobile this year, and plans its first product that could zap paid marketing on iPhones. Adblock Plus, the European software company that has shaken up the traditional ad-supported Internet, is developing an ad blocker for iOS, the company told Adweek.

These 3-D Mobile Ads Are Grabbing Brands’ Attention

What if there were a mobile ad that made viewers feel like they were inside a smartphone instead of just looking at one? What if the ad seemed to jump out as the user scrolled down, offering a three-dimensional perspective? Sound like the future? Well, the future may be closer than it seems.

Snapchat Says Ads Are Coming This Weekend: ‘We Need the Money’

Snapchat—ready to actually bring in revenue—will start showing ads this weekend, and the messaging app gave a better understanding of how marketing will arrive in users' inboxes with a blog post today.

Now You Can Get In on the Facebook Ad Network That Made Millions for the Kardashian Game

Facebook is taking the wraps off its mobile ad network after saying the early results helped lead to big gains for apps like Shaza

Toyota Sees 45% Boost in Traffic Through Targeted Mobile Ads

The automotive industry has long been viewed as the sweet spot for location-based marketing, with campaigns that track all parts of the car-buying process. But brands have been reluctant to publicize results tied to these efforts, especially when they include geo-conquesting—the tactic of poaching shoppers from the lots of competing dealers.