How the Hugely Popular Kik App Is Ramping Up Its Ad-Tech Game

Offering emojis in exchange for viewing ads

There are a whole lot of kids on Kik, which is getting increasingly serious about its advertising technology. With 40 percent of U.S. teens on the mobile messaging app, according to Kik, the Canadian company is betting that exchanging emojis for ads is the Web 2.0 version of virtual allowance.

@martyswant martin.swant@adweek.com Marty Swant is a former technology staff writer for Adweek.