Adblock Plus Develops First Mobile Ad Blocker for iPhones

New product will likely be an ad-free mobile Web browser


A top ad-blocking service is targeting mobile this year, and plans its first product that could zap paid marketing on iPhones. Adblock Plus, the European software company that has shaken up the traditional ad-supported Internet, is developing an ad blocker for iOS, the company told Adweek.

It will likely be a browser to navigate the mobile Web free of ads—or at least free of ads that users choose to block, according to industry sources. Adblock Plus already has products that work on Google's Android phones, but Apple regulates apps more closely.

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