The cannabis business had some big wins during this year's election. Now, that's stimulating predictions of major greenback growth along with ever-more sophisticated marketing strategies on the part of cannabis companies.
High Times, a monthly magazine focused on the marijuana industry, is hoping to shift the image of the cannabis industry and improve the national conversation while also attracting a broader set of advertisers.
It was just a matter of time before the small-batch/local/craft product snobbery that ruined contemporary beer would spread to marijuana ... and it's not even fully legal yet! That hasn't stopped Flow Kana, a group of Northern California organic pot farmers, from putting together a multichannel marketing blitz (the first of its kind for marijuana) to promote its "brand."
As decriminalization, authorized medicinal use and regulated recreational use of marijuana expand across the U.S. at the state level, the cannabis brand experience is transforming.
Snoop Dogg is launching an ad-supported social network called Merry Jane for users and sellers of cannabis products. The rapper announced the move at the TechCrunch Disrupt conference this afternoon, saying the platform would launch next month with the perfect number of beta users—420.
Apples and pot have long been a popular combo—pot pipes fashioned out of apples are a thing—and now iPhones are a more versatile tool for enterprising marijuana fans. The company is lightening up when it comes to legal weed, lifting a ban on pot-focused apps.
Weedmaps, a Yelp-like service focused on pot, wants to show that marijuana can be just as sophisticated as alcohol. But it's hard for a company named Weedmaps to buy ad space, and it had to get a little creative with its marketing.