Snapchat advertisers are about to find out if offline data can drive better campaigns on the app. After forging measurement partnerships and data partnerships with companies like Moat, Nielsen and Millward Brown over the past year, Snap Inc. has now signed a deal with Oracle Data Cloud (formerly Datalogix) to arm marketers with more intelligence.
After putting Christopher Walken in a Super Bowl commercial for the Optima sedan last year, Kia is turning to another celebrity, Melissa McCarthy, to hype its Niro hybrid crossover on this year's game.
Kia, whose hilarious 2016 Super Bowl ad featured Christopher Walken's tour of his "Walken Closet," is returning to the Big Game this year. The ad, from agency of record David&Goliath, will promote the 2017 Niro.
Remember the old days when you'd give a girl or guy a playlist in the hopes of winning them over? Now, Spotify is letting brands try the same trick.
That prize banjo scene from the film Deliverance gets a CG-infused makeover in Kia's latest ad, featuring its trademark hamsters, who have basically become the Barbie doll of brand mascots—they
For the past few years, IBM has been quietly ramping up its ad tech play, but a recent shopping spree really had digital marketers take notice. Big Blue last week picked up European interactive agencies Aperto and ecx.io—right on the heels of buying creative shop Resource/Ammirati and closing a deal for The Weather Company's data-rich digital properties.
Stance socks has a starring role in a Super Bowl commercial this year, and the brand didn't have to shell out $5 million for the privilege, either.
Chairs are like Facebook. And colorful socks are like Kia. In one of the more amusing advertising metaphors we've seen in a while, Kia likens its midsize Optima sedan to very colorful socks—in its Super Bowl commercial, starring Christopher Walken, which rolled out online Tuesday in a slightly extended version.
Once again, the anticipation around ads in the Super Bowl rivals that of the game itself—and brands are looking to capitalize on that excitement by rolling out their spots, or at least teasers, early.