Johnson & Johnson’s Media Search Excludes the U.S.
Brand Marketing
Add Johnson & Johnson to the packaged goods players reviewing their media planning and buying. J&J's search covers overseas markets and does not include North America or Brazil. Media spending [...]
MasterChef Finalist Explains the Crossover Between Cooking and Advertising
When she was auditioning for Season 5 of Fox’s hit cooking show MasterChef, Elizabeth Cauvel told producers she was an associate creative director at New York-based ad agency MRY, working [...]
Moms Shopping for Baby Gear Are Swayed by Online Recommendations
Performance Marketing
A new survey from BabyCenter finds that nearly two-thirds of upper-income millennial moms are influenced by online recommendations when shopping for baby gear.
BBDO Names a Global Account Chief on J&J
Brand Marketing
Paul Roebuck is returning to BBDO as evp, worldwide senior business director with oversight of the agency’s Johnson & Johnson consumer business.
Johnson’s Baby Latches on to Royal Toddler’s Birthday to Build Social Strategy
Performance Marketing
New moms sometimes go overboard with taking and sharing photos of their kids on social media. But Johnson’s Baby is hoping to capitalize on that trend in launching an Instagram [...]
ANA Is Assessing the Extent of Digital Ad Fraud
Performance Marketing
Thirty members of the Association of National Advertisers are participating in a month-long study to examine just how badly bot fraud is impacting digital campaigns. The ANA has teamed with [...]