Study Shows Which Mobile Ads Get Millennial Moms' Attention

77% of U.S. mothers respond to pics of babies


Today, Johnson & Johnson's BabyCenter and the Interactive Advertising Bureau's Mobile Marketing Center of Excellence is releasing a study that dives into how young moms—18 to 32 years old—in the U.S., Brazil, Canada, China and the United Kingdom use mobile devices and respond to advertising.

Millennial moms in four of the countries (the U.S., United Kingdom, Canada and Brazil) favored ads with a money-saving incentive—like a deal or sale—versus a promo targeted to their age or life stage.

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