Study Shows Which Mobile Ads Get Millennial Moms' Attention

77% of U.S. mothers respond to pics of babies

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Today, Johnson & Johnson's BabyCenter and the Interactive Advertising Bureau's Mobile Marketing Center of Excellence is releasing a study that dives into how young moms—18 to 32 years old—in the U.S., Brazil, Canada, China and the United Kingdom use mobile devices and respond to advertising.

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