24 Hours in Advertising: Tuesday, Dec. 9, 2014

Here's everything you need to know about the past 24 hours in advertising, in case you blinked. Buzzing on Adweek: Anheuser-Busch bets big on social media For the upcoming Super Bowl Anheuser-Busch will run four social media command centers, spread across the country, to keep its beer brands on top of their game. (Adweek) JCPenney gives the gift of giving In a touching twist, JCPenney shows how great it feels to give during the holiday season, even if the recipient is a complete stranger. (Adweek) Global ad revenue grows, for now Ad revenue spiked in 2014 thanks to big events from the World Cup to the Winter Olympics, but Magna Global predicted 2015 growth will slow down. (Adweek) Facebook rolls out tutorial ads The four spots, made by Facebook's in-house creative team, show users how to use the mobile app's features, including how to block someone and how to untag an unflattering photo. (Adweek) Around the Web: Johnson & Johnson looks to sell Splenda The company hired Goldman Sachs to look into a possible sale of the artificial sweetener brand, currently owned by Johnson & Johnson. (Reuters) Alipay gets a big push from mobile Fifty-four percent of Alibaba's online transactions come from mobile devices. (The Drum) YouTube offers its stars a little extra cash With competitors like Facebook trying poach some of YouTube's biggest stars, the video site offered bonuses to some of its talent—if they agreed to a few conditions. (The Wall Street Journal) Buy your books on Twitter The Hachette Book Group announced a new partnership with Gumroad, a company that helps people sell their products directly on Twitter, to try selling books on the social site. (The New York Times) Hostess might just turn a profit The brand responsible for Twinkies and Ho Hos filed for bankruptcy last year, but under new management, Hostess may turn a profit soon. (Forbes) Uber hopes to fix bad publicity After a spate of negative publicity, the car service has partnered with iHeartRadio in New York, giving away two tickets twice a day to the Jingle Ball concert. (Mashable) CBS viewers can't skip commercials In recent discussions, CBS and Dish Network agreed that CBS stations won't be able to use Dish's AutoHop feature, which allows viewers to skip commercials. (The Hollywood Reporter) Sainsbury's makes another holiday spot Following an epic World War I Christmas truce ad, which received a bit of backlash, the British supermarket chain came out with another festive ad that features dancing dads in ugly sweaters. (Agency Spy) Facebook expands search tools Now users can do more than just search for a friend using Facebook Search; they can also add keywords to search for specific posts. (The Verge) Industry Shake-Ups: CP+B gets a new executive director of content production Rupert Samuels, former founder of agency Goodness Manufacturing, landed the role of CP+B's executive director of content production. (Media Post) Carat Global names new executive director Euan Jarvie, former chief operating officer at MediaCom, will take over as an executive director for Carat at the start of the year. (The Drum)

Brand Marketing

24 Hours in Advertising: Tuesday, Dec. 9, 2014

JCPenney spreads joy, global ad revenue grows, and dads dance for Sainsbury's

Katie Richards

About

Subscriptions

Events

Publications

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

Katie Richards