BBDO Names a Global Account Chief on J&J

Paul Roebuck returns to the shop after 3 years at Saatchi

Paul Roebuck is returning to BBDO as evp, worldwide senior business director with oversight of the agency’s Johnson & Johnson consumer business.

Roebuck had been president, CEO at BBDO Guerrero/Proximity in the Philippines for five years before moving to Saatchi & Saatchi as chief of its Singapore and Malaysia operations in 2011.

“When Paul was with us in the Philippines, he did a fantastic job and the agency punched way above its weight. Since he left three years ago, (BBDO CEO Asia, Middle East and Africa) Chris Thomas and I have wanted to get him back,” said BBDO global CEO Andrew Robertson.

“Paul has got excellent CPG experience and global perspective which will be incredibly important on all Johnson & Johnson brands but especially Johnson & Johnson Baby which has a big focus globally and is a big opportunity," Robertson added. "He has the experience, knowledge and maturity to make the most of that.”

Before joining BBDO Guerrero, the 40-year-old was chief operating officer at Saatchi & Saatchi Jakarta and regional account director and strategic planning director at Saatchi Kuala Lumpur. He also has client-side experience, having worked as a London-based Guinness marketing manager for stout and ales, Africa. He began his career at Saatchi London.

Roebuck’s BBDO role is new and he’ll relocate to New York, where he starts at the end of October.