While the holidays are a great time to get together with family and friends and enjoy some good food and drinks, it's also a time when there's a major concern around people drinking and driving.
The next time you need help removing a stain from clothing or are searching for cocktail recipes, don't be surprised if help comes in the form of sponsored voice messages from Tide or Johnnie Walker.
Johnnie Walker, the whisky brand that famously traversed the world, makes stops in American cities like Los Angeles, Santa Fe, New Orleans and Washington, D.C., in its latest campaign from Anomaly, timed to Election Day.
Talk about being your brother's keeper. This haunting Johnnie Walker spec ad from Germany explores that concept in highly memorable fashion—delivering one of the most potent punch lines of the year.
At a time when ads are being trimmed to accommodate Snapchat and Vine, some marketers instead are playing the long game, serving up spots that run 15 minutes or more.
Move over, Coca-Cola. A different beverage is staking a claim to happiness. And this one's 80 proof! Anomaly has updated Johnnie Walker's iconic "Keep Walking" campaign with a new attitude and a tweaked tagline: "Joy Will Take You Further. Keep Walking." This is the New York agency's first effort for the Diageo-owned Scotch whisky brand since taking over as lead agency from 15-year incumbent BBH last December. As such, comparisons, though perhaps unfair, are unavoidable.
From loopy virtual-reality experiments to prankvertising stunts, bars are the new hotspot for marketers to run tech-
With the summer BBQ season in full swing, booze brands get a natural boost—but what makes a consumer pick one bottle over another? While personal recommendations from family and friends are the biggest influence, research company Crowdtap found that alcoholic-beverage consumers are also very brand-focused.
For filmmaker Doug Ellin, who is as passionate about cars as he is movies, it was love at first sight.