Johnnie Walker

Johnnie Walker’s Intense VR Campaign Shows the Consequences of Drunk Driving

While the holidays are a great time to get together with family and friends and enjoy some good food and drinks, it's also a time when there's a major concern around people drinking and driving.

Smart Home Devices Are Giving Brands a Whole New Way to Advertise

The next time you need help removing a stain from clothing or are searching for cocktail recipes, don't be surprised if help comes in the form of sponsored voice messages from Tide or Johnnie Walker.

Ad of the Day: Johnnie Walker Has a Simple Message for America on the Eve of Election Day

Johnnie Walker, the whisky brand that famously traversed the world, makes stops in American cities like Los Angeles, Santa Fe, New Orleans and Washington, D.C., in its latest campaign from Anomaly, timed to Election Day.

Is This Breathtaking Spec Ad for Johnnie Walker the Best Student Work Ever?

Talk about being your brother's keeper.This haunting Johnnie Walker spec ad from Germany explores that concept in highly memorable fashion—delivering one of the most potent punch lines of the year.

Johnnie Walker, JetBlue and Canada Goose Are Creating Short Films to Connect With Consumers

At a time when ads are being trimmed to accommodate Snapchat and Vine, some marketers instead are playing the long game, serving up spots that run 15 minutes or more.

Jude Law Chases a Gorgeous, Classic Car in Johnnie Walker’s Sequel to ‘The Gentleman’s Wager’

Jude Law is back to make another luxe bet over a couple of glasses of Johnnie Walker.

Jude Law and Anomaly Put a Joyful New Bounce in Johnnie Walker’s Step

Move over, Coca-Cola. A different beverage is staking a claim to happiness. And this one's 80 proof!Anomaly has updated Johnnie Walker's iconic "Keep Walking" campaign with a new attitude and a tweaked tagline: "Joy Will Take You Further. Keep Walking." This is the New York agency's first effort for the Diageo-owned Scotch whisky brand since taking over as lead agency from 15-year incumbent BBH last December. As such, comparisons, though perhaps unfair, are unavoidable.

Johnnie Walker Targets Newbie Whisky Drinkers With Technology

From loopy virtual-reality experiments to prankvertising stunts, bars are the new hotspot for marketers to run tech-

Infographic: The Recipe for a Successful Booze Brand

With the summer BBQ season in full swing, booze brands get a natural boost—but what makes a consumer pick one bottle over another? While personal recommendations from family and friends are the biggest influence, research company Crowdtap found that alcoholic-beverage consumers are also very brand-focused.

How Doug Ellin Turned Entourage Into the New Paragon of Product Placement

For filmmaker Doug Ellin, who is as passionate about cars as he is movies, it was love at first sight.