Johnnie Walker’s Intense VR Campaign Shows the Consequences of Drunk Driving
Brand Marketing
While the holidays are a great time to get together with family and friends and enjoy some good food and drinks, it's also a time when there's a major concern [...]
Jude Law Chases a Gorgeous, Classic Car in Johnnie Walker’s Sequel to ‘The Gentleman’s Wager’
Creativity
Jude Law is back to make another luxe bet over a couple of glasses of Johnnie Walker.
Jude Law and Anomaly Put a Joyful New Bounce in Johnnie Walker’s Step
Creativity
Move over, Coca-Cola. A different beverage is staking a claim to happiness. And this one's 80 proof! Anomaly has updated Johnnie Walker's iconic "Keep Walking" campaign with a new attitude [...]
Johnnie Walker Targets Newbie Whisky Drinkers With Technology
Performance Marketing
From loopy virtual-reality experiments to prankvertising stunts, bars are the new hotspot for marketers to run tech-
Infographic: The Recipe for a Successful Booze Brand
Brand Marketing
With the summer BBQ season in full swing, booze brands get a natural boost—but what makes a consumer pick one bottle over another? While personal recommendations from family and friends [...]
How Doug Ellin Turned Entourage Into the New Paragon of Product Placement
Brand Marketing
For filmmaker Doug Ellin, who is as passionate about cars as he is movies, it was love at first sight.