Jude Law and Anomaly Put a Joyful New Bounce in Johnnie Walker's Step

Whisky brand blazes new trails

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Move over, Coca-Cola. A different beverage is staking a claim to happiness. And this one's 80 proof!

Anomaly has updated Johnnie Walker's iconic "Keep Walking" campaign with a new attitude and a tweaked tagline: "Joy Will Take You Further. Keep Walking." This is the New York agency's first effort for the Diageo-owned Scotch whisky brand since taking over as lead agency from 15-year incumbent BBH last December. As such, comparisons, though perhaps unfair, are unavoidable.

BBH was much-lauded for its innovative output, which famously included "The Man Who Walked Around the World," Robert Carlyle's five-minute-plus narration of Johnnie Walker's history while strolling through the Scottish Highlands.

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