Johnnie Walker, JetBlue and Canada Goose Are Creating Short Films to Connect With Consumers

Viewers like longer content if it’s entertaining

At a time when ads are being trimmed to accommodate Snapchat and Vine, some marketers instead are playing the long game, serving up spots that run 15 minutes or more. Moët & Chandon, JetBlue, Johnnie Walker, Canada Goose and American Girl all released short films in the last few weeks featuring A-listers either in front of or behind the camera.