The Trumping of America
Performance Marketing
In September 2015, I predicted Donald Trump would win the White House simply because of his mastery of psychology-based marketing. He did not prove me wrong, for better or worse. [...]
Beyonce Drops an Album and 17 Videos With Zero Advance Marketing
Brand Marketing
In a move that doubtless gave everyone at Columbia some kind of heart condition, hip-hop artist Beyonce released a full album on iTunes last night with absolutely no fanfare and [...]
X Factor’s Demi Lovato Has a Passion for the Paranormal
Specs Who Demi Lovato Age 21 Accomplishments Singer-songwriter; judge on Fox’s The X Factor (Season 3 premiered this week); appearing in Glee this season
Rihanna Joins Budweiser, Takes Beer Giant’s Music Pitch to 85 Countries
Brand Marketing
Apparently taking a cue from Coke's global music efforts, Budweiser today has announced a deal with Rihanna that enta
YouTube’s 10 Most-Watched Ads in June
Brand Marketing
Samsung has innovative cross-promotions with musicians down cold. Separate divisions of the company—Samsung Televisions and Samsung Mobile—had the two biggest hits on YouTube and Adweek's Ads Leaderboard for June, ranking [...]
Sean ‘Diddy’ Combs Pitches Revolt and Tells Advertisers How to Be Cool
Brand Marketing
CANNES, France—After holding court Tuesday night on the Croisette with media and advertising moguls (and an afterparty or two), Sean "Diddy" Combs was all business today, taking the main stage [...]