Jay-Z

DJ Khaled’s Positive Outlook and Accessibility Helped Make Him the ‘King of Snapchat’

King of Snapchat DJ Khaled wants you to know he's up to something. Of course, if you follow him on the wildly popular mobile platform, you already know that.

How a Marketing Agency Broke All the Rules to Become a Lifestyle Brand Beloved by Stars

You may have noticed celebrities such as Jay Z, Beyoncé, Dwayne "The Rock" Johnson and UFC champ

Jay Z Says Tidal Is Dedicated to Solving the Music Industry’s Woes

Jay Z's heralded entry into the music-streaming industry is finally here.

Samsung’s 6 Greatest Marketing Moments on Todd Pendleton’s Watch

Samsung, in four years under U.S. marketing leader Todd Pendleton, went from an also-ran to a household name. With "The Next Big Thing Is Here" campaign in 2011, which slyly […]

Branded Video Drives Budweiser’s Latest Push for Made in America

Budweiser is expanding its two-day Made in America Festival to include events in Los Angeles and Philadelphia this year with a three-month campaign that centers around branded video and social media.

Ad of the Day: Proud New Yorkers (and a Few Other Familiar Faces) Tip Their Hats to Derek Jeter

Respect. That’s what Derek Jeter of the New York Yankees is about.

The Simplest Twitter Handles Are Worth Big Bucks

Yes, Twitter handles are big business with usernames selling for tens of thousands of dollars, and a case this week shows the nefarious lengths extortionists will go to steal the coveted real estate.

Beyonce Drops an Album and 17 Videos With Zero Advance Marketing

In a move that doubtless gave everyone at Columbia some kind of heart condition, hip-hop artist Beyonce released a full album on iTunes last night with absolutely no fanfare and a music video accompanying each of its 17 songs. The artist's eponymous fifth album is exclusive on iTunes for a week until Dec. 21, and pressings of a CD are underway.

X Factor’s Demi Lovato Has a Passion for the Paranormal

Specs Who Demi Lovato Age 21 Accomplishments Singer-songwriter; judge on Fox’s The X Factor (Season 3 premiered this week); appearing in Glee this season

Rihanna Joins Budweiser, Takes Beer Giant’s Music Pitch to 85 Countries

Apparently taking a cue from Coke's global music efforts, Budweiser today has announced a deal with Rihanna that enta