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In a move that doubtless gave everyone at Columbia some kind of heart condition, hip-hop artist Beyonce released a full album on iTunes last night with absolutely no fanfare and a music video accompanying each of its 17 songs. The artist's eponymous fifth album is exclusive on iTunes for a week until Dec. 21, and pressings of a CD are underway.
On the record are collaborations with Frank Ocean, Drake, and her husband Jay-Z. It's less a "no-marketing" strategy than a "marketing bomb" strategy, with 30-second preview videos all over the Web and Beyonce's own take on why she wanted to release the record this way available on her Facebook page, where she announced the album's sudden debut.
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