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Apparently taking a cue from Coke's global music efforts, Budweiser today has announced a deal with Rihanna that entails a multifaceted initiative launching in 85 countries and builds on the success of the brand's similarly modeled domestic run last summer with Jay-Z.
Indeed, the songstress joins a Bud marketing roster of musical notables that not only includes her and the hip-hop juggernaut but also Justin Timberlake. Additionally, there's an intriguing custom-content partnership with Facebook in the mix.
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