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Samsung has innovative cross-promotions with musicians down cold.
Separate divisions of the company—Samsung Televisions and Samsung Mobile—had the two biggest hits on YouTube and Adweek's Ads Leaderboard for June, ranking the most-viewed commercials on the video site during the month.
Both spots were tie-ins with musicians. The former was a digital short film starring Usher and inspired by the title track from his new album, Looking 4 Myself. The latter hyped the early release of Jay-Z's new album, Magna Carta Holy Grail, exclusively to 1 million Samsung Galaxy users.
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