innovation

How Innovation and Integration Continue to Shape the Future of Marketing

Bali, Indonesia—In its inaugural year at the Clio Awards and the first time brand executives have judged work as part of the overall awards program, the Innovation & Integrated jury convened over the course of three days in Bali to weigh more than

Intel Beautifully Tells the Story of the 13-Year-Old Who Invented a Low-Cost Braille Printer

Intel's new Meet the Makers campaign, meant as a cheerleader for innovation, launches this week with an unexpectedly moving short film.

Twitter’s Adam Bain on Keeping It Fresh and Avoiding Sharks and Lawyers

CANNES, France–He could be Twitter's next CEO, so it was a perfect time for Adam Bain's talk on innovation and to hear his thoughts on everything from creative corporate culture to the Twitter accounts he follows.

Fears About Innovation Will Impact 87% of Global Consumers’ Purchase Decisions

An extensive report about attitudes toward innovation suggests that global brands should think twice about taking consumers' privacy for granted—even in a big-data era in which consumers seemingly are giving up more personal information than ever.

SXSW: Did It Really Matter for Marketers and Agencies?

Looking back on the week that was SXSW Interactive, one has to wonder if it was worth so much focus, hype and investment.

5 Weird and Wonderful New Marketing Technologies From Mobile World Congress

Mobile World Congress, the tech conference that attracted more than 70,000 attendees to Barcelona this week, wraps up today. And we're sharing five technologies that grabbed our attention, with an eye […]

Has Science Finally Created a Veggie Burger You’d Mistake for the Real Thing?

If it looks like a burger, tastes like a burger and bleeds like a burger, it has to be a burger, right? Not really. Enter the Impossible Burger, a veggie substitute for the real thing invented by Patrick Brown, a biochemistry professor at Stanford.

4 Brands Unplugged for Earth Day to Brainstorm—Vote for Their Best Ideas

Ad agency Iris Worldwide yesterday invited clients to come to its downtown New York office to come up with marketing ideas the old-fashioned way—no Web, no email, no smartphone, no nothing.

65% of Millennials in Advertising Think Their Agencies are Innovative

Sixty-five percent of the millennials who work in advertising think their agencies are innovative, according to an IdeaPaint survey of 600 people ages 20-32.

Is the Cannes Lions Festival Suffering From Trophy Overload?

Call it category creep. Cannes this year unveils the Innovation Lions, the 10th category the festival has rolled out in the past eight years, compared to just five in the 13 years before that.