influencer marketing

How Sperry’s ‘Micro-Influencers’ Reach Impressive Heights for Little Cost on Instagram

Sperry, which is known for its boat shoes that anchor its 41 U.S. stores, is ramping up its digital marketing game—specifically on Instagram. Since eMarketer recently predicted 74 percent of U.S.

How an Instagram Star With a Name Like FuckJerry Makes $30,000 Per Sponsored Post

If you follow comedy or pop-culture accounts on Instagram, chances are you've come across one of FuckJerry's memes or funny jokes while scrolling through your feed.

Shell Just Made an Interactive Music Video Specifically for Snapchat

Shell is rebooting the #makethefuture music video it launched last month that featured musicians Jennifer Hudson, Luan Santana, Pixie Lott, Steve Aoki, Tan Weiwei and Yemi Alade.

8 New Stats About Whether Influencer Marketing Campaigns Actually Work

Whether influencer marketing works can be controversial among brand practitioners.

Smashbox Goes Behind the Scenes of a Photo Shoot in Its Foray Into VR

Plenty of iconic magazine and fashion shoots over the years have taken place at the 25,000-square-foot Smashbox Studios in Los Angeles—a Stuart Weitzman campaign shot by Mario Testino, for instance, and

Snapchat Influencers Start Labeling Social Endorsements as Paid Ads

For months, brands have leaned heavily on Snapchat's biggest celebrities to run under-the-radar campaigns that subtly promote their products in the form of sponsored posts that are seen by influencers' millions of followers. Now those creators are beginning to mark branded content with disclaimers that adhere to the Federal Trade Commission's guidelines.

Twitter Says Users Now Trust Influencers Nearly as Much as Their Friends

New research claims that social media influencers might have nearly as much clout as a friend or neighbor—and brands know how to harness these new household names.

This Startup Claims to Have Cracked the Code on Measuring Branded Snapchat Photos and Video

Austin, Texas—Snapchat data is rich for marketers these days, and a startup at South by Southwest Interactive says that it's found a way for brands and creators to measure how many eyeballs their "snaps" are seen by.

Fullscreen Sets Up an Influencer Marketing Group Dedicated to GroupM and WPP Clients

Between key executive hires and a forthcoming subscription service, Fullscreen hasn't been shy about its ambitions for 2016.

Infographic: Here’s What Millennial Women Want—and Want to Give—This Holiday

Nike, Apple, Victoria's Secret and Urban Decay topped the brands on millennial women's wish lists for this holiday season, according to product discovery platform Influenster—think Yelp for products—which recently surveyed 5,733 of its users to uncover gifting trends.