Internet Marketing

4 Digital Marketing Resolutions for the New Year

Andrew-Schulkind
By Andrew Schulkind

At the risk of damning these ideas by calling them resolutions – which means we’ll swear we’re going to do them, but they never get done – here are four ideas worth adding to your plans for 2017. (That’s a very manageable one per quarter for the whole year, so no excuses!)

Marketing Automation

For anyone working at anything smaller than enterprise level, marketing automation sounds scary – and unattainable – because of the expense. That’s not the case.

Yes,

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Andrew-Schulkind

Andrew Schulkind

Since founding Andigo, Andrew Schulkind has asked clients two simple question: what does digital marketing success look like, and how can marketing progress be measured? Andigo’s work includes web design and development, content marketing, and digital strategy, among other digital marketing components, with a goal of helping firms encourage audience engagement through solid information architecture, a great user experience, and compelling content. A dash of common sense doesn’t hurt, either. Andrew graduated with a B.A. in Philosophy from Bucknell University. He engages in a range of community volunteer work and is an avid fly fisherman and cyclist. He also loves collecting meaningless trivia. (Did you know the Lone Ranger made his mask from the cloth of his brother's vest after his brother was killed by "the bad guys?”)

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