Join Adweek for Outlook 2024, the predictive event marketers trust to navigate a year of economic shifts and cultural change. Register now to save 35%.
In my previous post, I discussed how influencer marketing will become a prominent marketing tactic in 2020. In this post, I would like to share what is working and what influencer marketing needs to do to become a trusted channel.
Designing an effective influencer-based campaign must take into account the objectives of the campaign, whether it is a product or service, and the length of the product purchase cycle. As a result, execution varies. However, a clear consensus is emerging that the most successful campaigns focus on co-developing content, where the influencers are given the flexibility to determine the right way to introduce their audience to the sponsor’s brand.