Hasbro

How Disney Maintains a Strong Relationship With Its Millennial Audience

Disney's brand doesn't want to be a tale as old as time. Thanks to creative thinking, adapting to new technology, and acting from an authentic point-of-view, Disney has been able to keep up with every age group of its fans.

How Play-Doh Went From Being a Household Cleaning Supply to a Beloved Toy

Joseph McVicker was in big trouble. Kutol Products, his Cincinnati company, manufactured a gummy, doughy product that housewives used to remove coal soot from wallpaper. But now it was 1955. Not only were vinyl wallpapers coming onto the market, but homes were switching from coal stoves to oil and natural gas that burned cleaner. Kutol was fast becoming obsolete.

Why Hasbro’s Transformers Cartoon Reboot Represents Social Data’s Stairway to Heaven

CANNES, France—Maybe Jimmy Page, with those double-neck guitars, and Optimus Prime, part robot and part semi truck, stoke the same kind of fandom in pop culture. Rock Geek, meet Cartoon Geek.

TV Stars Like Andy Samberg and Alfonso Ribeiro Recall Their Most Memorable Commercials

Before they made it big on television, lots of actors honed their skills, and earned their keep, by appearing in commercials. Adweek asked several TV stars to recall the most memorable ads they ever acted in: the good, the bad and the ones that never made it to air.Fred Savage, Chevrolet Blazer

Brands Love Virtual Reality’s Potential But Want the Medium to Become More Accessible

It's only the second day of South by Southwest Interactive, and virtual reality is already being touted by panelists and attendees around Austin as the breakaway trend for the annual festival's 30th year. But while the nascent space is still heating up with consumers trying VR for the first time, brands say a lot more people need to experiment with the emerging technologies.

How Star Wars Action Figures Became the Toy World’s Most Powerful Force

A long time ago, in a shopping season far away, Kenner made toy history. Yes, this is a story about Star Wars action figures. But first it's a story about how they almost didn't happen.

Why Monopoly Is the Coolest—and Cruelest—Game Ever Sold

Dec. 17, 2010 was a nail-biter for the staff at the National Museum of Play. Its curator made the 250-mile trip from Rochester, N.Y., to New York where he sat in Sotheby's wood-paneled auction room.

The Rise and Fall and Rise of Hasbro’s TV Strategy

What looks like an entertainment company, spends like an entertainment company and programs like an entertainment company? It's Hasbro, a toymaker.

A People’s History of Transformers Cartoons

Hasbro has a lot of enduring intellectual property (G.I. Joe, My Little Pony) but nothing holds a candle to its long-running Transformers franchise. Its origins are borderline cynical: After acquiring […]

Global Media Agency of the Year: How OMD Became the One to Beat in 2014

Mainardo de Nardis remembers the day in 2009 when he first showed up in his new boss's office.