Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.
A long time ago, in a shopping season far away, Kenner made toy history. Yes, this is a story about Star Wars action figures. But first it's a story about how they almost didn't happen.
It was Christmas 1977, and Star Wars was on its way to becoming the top-grossing movie in history. Over at Kenner Toys, executives were in a panic. The company had negotiated the license to produce action figures of the film's characters, but the deal had been signed late, and the figures weren't ready.

WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in