Why Hasbro's Transformers Cartoon Reboot Represents Social Data's Stairway to Heaven

Optimus Prime is back

CANNES, France—Maybe Jimmy Page, with those double-neck guitars, and Optimus Prime, part robot and part semi truck, stoke the same kind of fandom in pop culture. Rock Geek, meet Cartoon Geek.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in