WPP's media division GroupM announced today that it will combine all existing global data analytics and digital media assets under the [m]PLATFORM umbrella to create what it calls the ad industry's most powerful collection of related services.
Today WPP named Tim Castree as global chief executive officer of MEC, the media agency that is a key part of WPP's media investment unit GroupM.
Some things in Los Angeles always remain: palm trees, the Santa Ana winds, convertibles, In-N-Out Burger. But the country’s second-largest media market has also witnessed its share of change, much […]
This week, as The CW begins to debut its season premieres, viewers used to streaming those shows on Hulu will be in for a surprise.
The digital advertising world is getting its act together thanks to the ad-blocking epidemic, which is hurting revenues across the industry.
GroupM Global announced yesterday that John Montgomery will take on a newly created position within the company, global evp of brand safety.
Target announced today it is consolidating its media planning and buying business at GroupM, ending the retail giant's decades-long relationship with Haworth Marketing + Media.
There's no doubt culture is a key driver when it comes to attracting and retaining talent, but even the savviest branding effort can't create culture out of thin air. Instead, it takes ongoing and consistent contributions by leaders and employees alike, according to an expert panel gathered to discuss company culture at the 4A's Transformation conference this week.