WPP Consolidates All Global Data Assets in One Place as Digital Media Race Heats Up

WPP's media division GroupM announced today that it will combine all existing global data analytics and digital media assets under the [m]PLATFORM umbrella to create what it calls the ad industry's most powerful collection of related services.

In Surprise Move, WPP Names a New Global CEO at Media Agency MEC

Today WPP named Tim Castree as global chief executive officer of MEC, the media agency that is a key part of WPP's media investment unit GroupM.

Meet the 12 Most Successful Media Agency Execs in Southern California

Some things in Los Angeles always remain: palm trees, the Santa Ana winds, convertibles, In-N-Out Burger. But the country’s second-largest media market has also witnessed its share of change, much […]

Why Marketers and Media Firms Are So Excited About Addressable Advertising

Here’s How The CW Is Forging Its Own Digital Path, Without Hulu

This week, as The CW begins to debut its season premieres, viewers used to streaming those shows on Hulu will be in for a surprise.

Google, Facebook and the World’s Biggest Brands Join Together to Improve Digital Ads

The digital advertising world is getting its act together thanks to the ad-blocking epidemic, which is hurting revenues across the industry.

To Help Fight Fraud and Piracy, GroupM Has Named a ‘Brand Safety’ Executive

GroupM Global announced yesterday that John Montgomery will take on a newly created position within the company, global evp of brand safety.

Target Consolidates Media Business at GroupM After 46-Year Relationship With Haworth

Target announced today it is consolidating its media planning and buying business at GroupM, ending the retail giant's decades-long relationship with Haworth Marketing + Media.

GroupM’s New CEO Is Bringing Programmatic to Old-School Media Buying

Specs Current gig North American CEO, GroupM Previous gig CEO, Xaxis Twitter @Blesser Age 41

5 Tips for Building a Real and Successful Company Culture

There's no doubt culture is a key driver when it comes to attracting and retaining talent, but even the savviest branding effort can't create culture out of thin air.Instead, it takes ongoing and consistent contributions by leaders and employees alike, according to an expert panel gathered to discuss company culture at the 4A's Transformation conference this week.