WPP Consolidates All Global Data Assets in One Place as Digital Media Race Heats Up
Agencies
WPP's media division GroupM announced today that it will combine all existing global data analytics and digital media assets under the [m]PLATFORM umbrella to create what it calls the ad [...]
Google, Facebook and the World’s Biggest Brands Join Together to Improve Digital Ads
Performance Marketing
The digital advertising world is getting its act together thanks to the ad-blocking epidemic, which is hurting revenues across the industry.
To Help Fight Fraud and Piracy, GroupM Has Named a ‘Brand Safety’ Executive
Brand Marketing
GroupM Global announced yesterday that John Montgomery will take on a newly created position within the company, global evp of brand safety.
Target Consolidates Media Business at GroupM After 46-Year Relationship With Haworth
Brand Marketing
Target announced today it is consolidating its media planning and buying business at GroupM, ending the retail giant's decades-long relationship with Haworth Marketing + Media.
GroupM’s New CEO Is Bringing Programmatic to Old-School Media Buying
Brand Marketing
Specs Current gig North American CEO, GroupM Previous gig CEO, Xaxis Twitter @Blesser Age 41
5 Tips for Building a Real and Successful Company Culture
Brand Marketing
There's no doubt culture is a key driver when it comes to attracting and retaining talent, but even the savviest branding effort can't create culture out of thin air. Instead, [...]