5 Tips for Building a Real and Successful Company Culture

4A's Transformation panel talks values and engaging millennials

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There's no doubt culture is a key driver when it comes to attracting and retaining talent, but even the savviest branding effort can't create culture out of thin air.

Instead, it takes ongoing and consistent contributions by leaders and employees alike, according to an expert panel gathered to discuss company culture at the 4A's Transformation conference this week.

The Wednesday panel included Jay Haines, founding partner of Grace Blue; Eileen Benwitt, evp and chief talent officer of Horizon Media; Tim Cecere, managing partner and chief talent officer of GroupM Worldwide; and Charles Day, founder of The Lookinglass.

So what defines a great company culture, and how can marketing agencies develop one of their own?

Here are some of the tips the panel shared:




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