Target Consolidates Media Business at GroupM After 46-Year Relationship With Haworth

But shift could open up an agency opportunity with Walmart

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Target announced today it is consolidating its media planning and buying business at GroupM, ending the retail giant's decades-long relationship with Haworth Marketing + Media.

Target, which spent over $600 million on measured media in 2014, has worked with Haworth since 1970, when it was one of the Minneapolis agency's founding clients. In 2014, WPP bought a 49 percent stake in Haworth, and GroupM began working with Target a year later.

The shift comes amid speculation Walmart is eyeing Haworth to handle its $900 million U.S.

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