Marketers Find Success on Instagram as Consumers Spend More Time on Mobile

For marketers, Instagram has proved to be an ally. The platform allows them to quickly track how their campaigns are doing and learn from what's working and what isn't. And with 400 million monthly users, some brands are even launching new products there.

Instagram Debuts 30-Second Video Ads in Its Latest Pitch to Big Brands

Just three months after launching a full-blown ad business, Instagram is kicking things into another gear, announcing today that marketers can utilize 30-second videos in campaigns.

Marketers Dish on Which Brands Are Truly Killing It in Mobile

Depsite the fact that mobile keeps chipping away at digital ad budgets, zeroing in on a few stellar examples of brands that are nailing smartphone and tablet-based marketing can be tough.

Gilt Co-Founder Leaves for Startup

Gilt Groupe co-founder Alexandra Wilkis Wilson is leaving her role at the company she helped nurture from a startup idea to a global enterprise to become co-founder and CEO of Glamsquad, an app offering at-home hair and makeup services,

Unilever Looks to Marry In-Store Sampling With E-commerce

Unilever is trying to take the idea of free product sampling normally seen in store aisles and apply it to ecommerce.

Susan Lyne Becomes CEO of AOL’s Brand Group

AOL board member and Gilt vice chairman Susan Lyne has been appointed CEO of AOL's brand group, the company said this morning. 

Starbucks’ Heavy Metal

Whether Starbucks coffee is anything special is a matter of opinion, and yet the brand clearly has many caffeine addicts hooked.

First Mover: Carolyn Bekkedahl

Specs Age 52 New gig Svp, digital media, Meredith Old gig Chief revenue officer, Gilt City

Pinfluencer Brings Pinterest Contests to Brands’ Sites, Facebook Pages

Many social marketers cut their teeth running contests and sweepstakes on Facebook, and social marketing software companies like Wildfire built their businesses helping brands manage those campaigns.

Rodale: Soon to Be a Retailer

Maria Rodale calls herself a writer, cook, organic enthusiast and romance novel lover. Now she can add one more to the list: online retailer.