Marketers Find Success on Instagram as Consumers Spend More Time on Mobile

Tracking engagement, learning what works

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For marketers, Instagram has proved to be an ally. The platform allows them to quickly track how their campaigns are doing and learn from what's working and what isn't. And with 400 million monthly users, some brands are even launching new products there.

During a discussion with Daniel Habashi, Instagram's director of brand development, Progressive's digital marketing director, Nader Ali-Hassan, credited his brand's success to its ability to look at the numbers. 

"We joke [that] we're in an arms race [in the insurance business]," said Ali-Hassan.

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