Unilever Looks to Marry In-Store Sampling With E-commerce

Program targets Coastal.com and Beyond The Rack customers

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

Unilever is trying to take the idea of free product sampling normally seen in store aisles and apply it to ecommerce. For Tresemmé, Nexus, Dove Hair, Clear Dove's Men and Dove's Men, the Englewood Cliffs, N.J.-based firm is placing samples for those hair care brands in shipments going out to customers for Coastal.com

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in