Unilever Looks to Marry In-Store Sampling With E-commerce

Program targets Coastal.com and Beyond The Rack customers

Unilever is trying to take the idea of free product sampling normally seen in store aisles and apply it to ecommerce. For Tresemmé, Nexus, Dove Hair, Clear Dove's Men and Dove's Men, the Englewood Cliffs, N.J.-based firm is placing samples for those hair care brands in shipments going out to customers for Coastal.com and Beyond The Rack, among other e-commerce players.

@Chris_Heine Christopher Heine is a New York-based editor and writer.