For marketers, Instagram has proved to be an ally. The platform allows them to quickly track how their campaigns are doing and learn from what's working and what isn't. And with 400 million monthly users, some brands are even launching new products there.
Just three months after launching a full-blown ad business, Instagram is kicking things into another gear, announcing today that marketers can utilize 30-second videos in campaigns.
Depsite the fact that mobile keeps chipping away at digital ad budgets, zeroing in on a few stellar examples of brands that are nailing smartphone and tablet-based marketing can be tough.
Gilt Groupe co-founder Alexandra Wilkis Wilson is leaving her role at the company she helped nurture from a startup idea to a global enterprise to become co-founder and CEO of Glamsquad, an app offering at-home hair and makeup services,
Unilever is trying to take the idea of free product sampling normally seen in store aisles and apply it to ecommerce.
AOL board member and Gilt vice chairman Susan Lyne has been appointed CEO of AOL's brand group, the company said this morning.
Whether Starbucks coffee is anything special is a matter of opinion, and yet the brand clearly has many caffeine addicts hooked.
Many social marketers cut their teeth running contests and sweepstakes on Facebook, and social marketing software companies like Wildfire built their businesses helping brands manage those campaigns.