Marketers Find Success on Instagram as Consumers Spend More Time on Mobile
Brand Marketing
For marketers, Instagram has proved to be an ally. The platform allows them to quickly track how their campaigns are doing and learn from what's working and what isn't. And [...]
Susan Lyne Becomes CEO of AOL’s Brand Group
Performance Marketing
AOL board member and Gilt vice chairman Susan Lyne has been appointed CEO of AOL's brand group, the company said this morning.
Starbucks’ Heavy Metal
Performance Marketing
Whether Starbucks coffee is anything special is a matter of opinion, and yet the brand clearly has many caffeine addicts hooked.
First Mover: Carolyn Bekkedahl
Performance Marketing
Specs Age 52 New gig Svp, digital media, Meredith Old gig Chief revenue officer, Gilt City
Pinfluencer Brings Pinterest Contests to Brands’ Sites, Facebook Pages
Performance Marketing
Many social marketers cut their teeth running contests and sweepstakes on Facebook, and social marketing software companies like Wildfire built their businesses helping brands manage those campaigns.
Rodale: Soon to Be a Retailer
Performance Marketing
Maria Rodale calls herself a writer, cook, organic enthusiast and romance novel lover. Now she can add one more to the list: online retailer.