Gen Z could not be more different from the millennial generation, according to a new study from ad agency Barkley and FutureCast. The problem, though, is that marketers are already mishandling their approach when it comes to reaching and connecting with the next generation of consumers.
Millennials are quickly becoming yesterday's news, and media companies are trying to figure out just what to call the next generation. Becomers? Founders? iGen? Post-Millennials? Those are just a few. And now Turner has another: Plurals. So how does Turner describe Plurals?
We've all become quite comfortable acknowledging what's now a widely adopted common truth—the velocity of change in modern media culture is so fundamentally disruptive that adapting to the shift is no longer a matter of choice but an absolute necessity for marketers' long-term sustainability and survival.
What CMO doesn't have millennial burnout? Tailoring the perfect marketing messages to today's young adults seems like it's been the marketing holy grail for years. The good news is that brands can now start to get their minds around the intricacies of a new generation of hyper-connected consumers: Generation Z.
We've all heard plenty about millenials (or Generation Y), those born between 1976 and 1994. But as that generation continues to age, marketers are starting to shift their attention to the next generation—Generation Z, those born in 1995 or later. Some of them are already old enough to be in college, and it won't be long before they have careers and families.