Tired of Tradition, Honey Maid’s Marketing Chief Chose to Put the Spotlight on Modern Families
Brand Marketing
It always seemed strange to Gary Osifchin that the characters in traditional advertising were so, well, traditional. "There was the Caucasian female lead, with the French manicure," Osifchin says, "or [...]
Cinnamon Toast Crunch Created a Selfie Spoon to Help You Snap the Perfect Breakfast Pic
Performance Marketing
Breakfast may be the most important meal of the day, but it shouldn't stand in the way of taking a daily selfie.
General Mills Will Introduce Gluten-Free Cheerios on the Emmys With This Very Sweet Ad
Creativity
In early July, Cheerios started shipping gluten-free versions of five products. Now, the cereal brand has released an emotionally rich new ad from Saatchi & Saatchi, telling the story of [...]
Why 74-Year-Old Cheerios Is Still America’s No. 1 Cereal
Brand Marketing
It was 1941, and Lester Borchardt had a crazy idea. His employer, General Mills, was looking for a product that would compete with Wheaties and Corn Flakes in the growing [...]
Ad of the Day: Old El Paso Brings Brits to Mexico for a Beautifully Shot Tour of Traditional Cuisine
Brand Marketing
It's rare (and probably unprecedented) that we'd recommend watching 5-minute ads for pre-packaged Mexican food, but these are worth making an exception.
Wheaties Is Now Making Beer, for Those Who Want a Different Breakfast of Champions
Creativity
Wheaties is wheat cereal. Hefeweizen is wheat beer. Now, General Mills has done the inevitable and created a Wheaties-branded Hefeweizen in partnership with Minneapolis craft brewery Fulton.