There’s a ‘Marshmallows Only’ Version of Lucky Charms, and Biz Markie Wrote a Song About It

Or at least wrote new lyrics to 'Just a Friend'

If you were wondering what Biz Markie is up to these days, here's your answer.

The brilliantly out-of-tune rapper and Yo Gabba Gabba beat-boxer is putting his chops to work promoting Lucky Charms—namely, by singing a branded parody of his 1989 hit "Just a Friend" (based on Freddie Scott's 1968 "You Got What I Need") to promote a new sweepstakes campaign that gives participants a chance to win one of 10 boxes of all-marshmallow cereal.

This apparently LSD-induced video was created by General Mills agency Saatchi & Saatchi New York. While admittedly (and predictably) grating, the minute-and-a-half cut gets hilariously self-deprecating about halfway through, so it's worth waiting out the bombardment of hearts and stars and rainbows for Markie's meta payoff.

(If you can't stand to hear the classic track mangled at length in service of breakfast cereal, there's also a 15-second version, which you can watch below).

As for how to get your hands on a box of the treats, just snap a selfie of yourself holding an imaginary box of Lucky Charms Marshmallow Only—which you've probably been doing anyways—and post it to Twitter or Instagram between today and Oct. 18, with the hashtag #Lucky10Sweepstakes. 

CREDITS

Agency : Saatchi & Saatchi New York



Chief Creative Officer: Jay Benjamin


Associate Creative Director: Justin Roth


Associate Creative Director: Adam Kline


Art Director: Christian Chico


Copywriter: Robbie Izar


Art Director: Aksana Berdnikova


Junior Copywriter: Justine Berger


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Producer: Lucy Adams


Business Manager: Christina Mattson


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Worldwide Managing Director: Mark Sherwood


Group Account Director: Emily Wilcox


Account Director: David Barone


Account Director: Kate Owens


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Production Company: Derby 

Executive Producer: Mary Crosse

Director: Kyle Sauer

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Director of Photography: Tucker Bliss

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Editor: Rhys Stover

Postproduction: Suite 6teen

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Animation and Special Effects: Rodrigo Pires

Audio Post: Sound Lounge

Sound Mixer: Justin Kooy and Seth Phillips