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Wheaties is wheat cereal. Hefeweizen is wheat beer. Now, General Mills has done the inevitable and created a Wheaties-branded Hefeweizen in partnership with Minneapolis craft brewery Fulton.
"We were intrigued from the get-go on this idea for many reasons, including that we're both Minneapolis companies, and that the beer and the cereal both started from the same place in terms of raw ingredients and the same city," Fulton president and co-founder Ryan Petz says in this General Mills blog post.
"We had been sampling a number of Hefeweizens, so we had been discussing with the Wheaties team what we liked," says Petz.
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